Social media can be difficult to track. So many people are talking in so many different places.
A new service called BackType lets you track blog comments so whenever someone says something about your company on a blog, you get an alert.
It’s a great tool to help clients track what’s being said. Then, they can respond to those comments if there are questions or if there is misinformation being presented.
And not only can you follow comments, you can follow influential bloggers to see what they have to say, which is great for the PR profession. See PR Squared’s post on BackType.
So yes, social media can be difficult to track, but there are free tools out there to help you do it. And it’s worth it.
-Abbey
aswank@igpr.com
