The Art of Politics – a la CafePress.com

28 07 2008

If you are an American, you have probably been bombarded with more than your fair share of political propaganda this election season. With all of the political debates, town hall meetings and breaking political news stories, the design of the supporting collateral materials is often largely ignored. This is the case, unless of course you are a designer who works with an assortment of politically minded professionals, all with an eye for political design.

I’ll be honest. It wasn’t until recently that I took a look at how design, specifically t-shirts, drives a political campaign, and this election season has been one of the most interesting, thanks in part to CafePress.com.

CafePress.com empowers its users by allowing them to create, buy and sell customized merchandise online using the company’s unique print-on-demand and e-commerce services. These services allow each storeowner the flexibility to create custom designs or even design on the fly with the potential to substantially increase their profitability. It is this flexibility that opens the proverbial can of worms when it comes to the latest in political t-shirts. Storeowners are given the ability to drive their personal message home to millions of people about a particular candidate, and this means that as an individual, you are no longer hard pressed to find a t-shirt with just the political message you are looking for.

I believe even the hardcore political junkies will have a hard time saying that there is no value in the political t-shirt after viewing the 285,000 political designs and 7,800,000 political products on CafePress.com. Young people in particular are flocking to CafePress.com to choose the perfect political t-shirt so as not to fall behind in the latest fashion trend while keeping a careful eye on how their t-shirt might impact their friend’s views on the upcoming election.

Whether you are a conservative, liberal or somewhere in between there is bound to be the perfect t-shirt for you. Keep in mind, the latest fashion trend is also declaring a message and influencing the political realm like never before. And if this is news to you, it’s time to climb out of your cave and take a look around at the latest fashion trend hitting the streets, as it just may impact who our next leader will be.

Allison Stulpin
astulpin@igpr.com

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2 responses

28 07 2008
Debbie Watson

Great information! Actually made me consider t-shirt design and the impact it can have in motivating employees (or,not). It pays to stray outside of the comfort zone of my own industry from time to time. Thanks!

30 07 2008
Abby

This makes me laugh! 🙂
Since I recently purchased my “Baa” + Rock shirt from CafePress, I can relate to all of this post! I love that half of the people (cough, cough, K.S.) didn’t quite understand what the shirt even meant! 🙂 For all of you readers who have not seen it: http://t-shirts.cafepress.com/item/baa-rock-baseball-jersey/211751449

Miss you guys!

– Abby

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