Don’t Listen to the Mainstream Media, We Are Only 20 Days Away from the Election

10 09 2008

Martin Moleski
mmoleski@igpr.com

You may be asking yourself, “Twenty days? November 4, Election Day, is 50 plus days away.” Well, you are right. But perhaps you are not thinking about the estimated 70,000 voters – in Summit County, Ohio alone – who will cast absentee ballots beginning September 30. That’s right, 70,000 people (20% of the voters) who, right now, are researching the candidates in their respective area so when early voting starts they will be the first to cast their votes.

Ohioans like to vote absentee for many reasons:

  • No waiting in lines on Election Day
  • Take the time to research each candidate or issue on the ballot from home
  • AVOID THE INEVITABLE 35° FREEZING RAIN
  • Be at home when all those who promise to move to Canada when their candidate loses start hitting the road

So what is your campaign doing to influence these voters? As a campaign manager, I love absentee voters. I’m talking about the people who I know, for certain, are going to vote. Not only that, I can actually target them with a mailer or letter the day their absentee ballot arrives in the mail. Talk about making a last minute impression!

The truth of campaigns is that candidates like to crescendo at the end when voters are paying attention. This is especially true – and critical – in municipal races. But if you don’t have a game plan to reach the absentee voters, prepare to be disappointed on the real Election Day.

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What is graphic design?

2 09 2008

Just last week I was visiting my 86-year-old grandmother, and she asked me (as she has repeatedly for years now), “what is it that you do for a living again?”

Ever since I embarked on becoming a graphic designer, I have noticed a very curious perception about my chosen profession. When asked what I do for a living, I always reply, “I’m a graphic designer,” and I assume my response is descriptive enough. More often than not, I get a blank stare and usually a follow up question with absolutely no legitimacy, such as, “Oh, do you create special effects for movies?” This immediately tips me off that they haven’t the faintest idea what a graphic designer does. Subsequently, I reply with “well, not exactly.”

Graphic design, by definition, is the art (or profession) of visual communication. As designers, we creatively combine images, words and ideas to convey information to an audience, especially to produce a desired effect or reaction. Our main tools are typography, color, photography/illustration and composition. Graphic design can refer to both the designing process and the actual designs that are created.

There are a few reasons why graphic design is such an enigma to those outside the design realm. First off, it is a very broad profession with many avenues to pursue. Typical examples of graphic design include company logos, magazine layouts, advertisements, consumer packaging and Web site design. I try to give a few examples when I am faced with this situation such as, “I’m currently working on a logo for this client and a brochure for that client.”

I could say, “Grandma, I use the Abobe Creative Suite to organize space in order to communicate visual and verbal information with expression and clarity.” I have a feeling that might make matters worse. Since the arrival of graphic arts software applications, computer image manipulation has become the norm. So when all else fails and my grandmother says “what exactly is it that you do again?” I can reply, “I work on a computer grandma,” and she is somehow satisfied.

 

Holly Davis
hdavis@igpr.com