Puppies and Promises

14 11 2008

By now you have probably heard that President-elect Barack Obama has promised his two daughters a puppy when they move into the White House in January. Well, so has every major animal shelter, breeder and dog food company in America. Pedigree, is no exception.

Dear President-elect Obama

Dear President-elect Obama

Pedigree has launched a marketing campaign to remind the Obama family that shelter dogs are among the best animals to adopt, and as a designer I believe that they have hit the mark. Their clean presentation and adorable puppy draws any animal lover in. Who wouldn’t want to adopt that dog with its floppy ears and wiry coat. Beyond the adorable image though is a very succinct marketing message that reverberates Mr. Obama’s campaign mantra of hope and goes further to subtly remind all of us of his campaign promises big or small.

Thank you Pedigree for producing a beautifully elegant ad while driving home a marketing message we can only hope President-elect Barack Obama will see and take to heart.

Allison Stulpin

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: