Consumers Want to See More Businesses on Social Media Sites

19 12 2008

If you ever doubted that your business should be involved in social media, here’s the proof that it should.

This Boston Globe article reports that consumers want to see more businesses getting involved in social media sites. For example, the study cited in the article found that 85 percent of Americans not only want to see a company’s presence online, they want to be able to interact with the company as well.

Another article from CMS Wire reports that more Americans are using blogs to stay connected, but also to make informed buying decisions.

So why not help your customers make those decisions? Be a voice in those online communities. Answer questions, address problems and frustrations and help dispel any misinformation people may be getting.

Your customers will thank you for it.

 
Happy Holidays!
-Abbey
aswank@igpr.com

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