The Media Starts to Pay Attention

23 01 2009

-Martin Moleski
mmoleski@igpr.com

I had originally planned to use this post  to outline my ideas to rebrandstructure the Republican Party, but it will have to wait at least a week. Perhaps I’ll wait until a new party chairman has been decided, but I’ve been collecting my thoughts on how the Republicans can come back stronger than ever, so prepare for a lengthy post next time.

Shocking news out of the MSM (mainstream media) today as President Obama is not playing nice with the media and “frustrations” are starting to grow.

Better late than never, I guess.

What seems to be the problem? It mostly has to deal with the fact – yes, fact – that the MSM gave Obama a free ride all the way to Election Day. Now, as Obama closes out his first week as president, the media is starting to dig a little bit and the new president, plus his administration, aren’t really interested in discussing specifics.

This outright defiance by the Obama administration should surely stop Chris Matthews’ “thrill up his leg.”  Right?

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Embassy Suites – Impressed

23 01 2009

I’m staying at the Embassy Suites in Albuquerque, NM, and wanted to share an impressive letter to their guests that I found on the desk…

To Our Guests

In ancient times there was a prayer for

“The Stranger within our Gates”

Because this hotel is a human institution to serve people, and not solely a money making organization, we hope that God will grant you peace and rest while you are under our roof.

May this room and hotel be your “second” home. May those you love be near you in thoughts and dreams. Even though we may not get to know you, we hope that you will be comfortable and happy as if you were in your own house.

May the business that brought you our way prosper. May every call you make and every message you receive add to your joy. When you leave, may your journey be safe.

We are all travelers. From “birth till death” we travel between the eternities. May these days be pleasant for you, profitable for society, helpful for those you meet, and a joy to those who know and love you best.

…Impressive! I now have a preferred hotel choice for whenever I travel!

Matt
mwhite@igpr.com





The Impact Group Works with the World’s Tallest Dog

21 01 2009

This Thursday, January 22, The Impact Group will spearhead some very exciting PR for its client ForeverLawn!

We will be in Albuquerque to promote Gibson, the World’s Tallest Dog, as the spokesdog for ForeverLawn’s K9Grass (the only artificial turf for dogs). While we’re in Albuquerque, we’ll be working with local morning TV shows , newspapers  and magazines  to capture this very fun and exciting moment for ForeverLawn.

Gibson is in town for the ForeverLawn dealer conference and will be making stops at Rio Rancho Petland and Lucky Paws, a no-kill animal shelter.

Stay tuned in for HUGE coverage of K9Grass/Gibson!

KK





The Twitter Effect

20 01 2009

Whether you have a Twitter account yet or not, it’s inevitable that you’ve at least heard of it. If not, it’s a site that allows users to share quick (140 characters or less) information with anyone who “follows” them. Check it out: www.twitter.com. (You can follow The Impact Group at http://twitter.com/igpr)

I recenlty read a great case study on the one-item-for-sale-each-day web site Woot.com and how they have used Twitter to effectively drive traffic and build community. Read the full article at MarketingSherpa.com (http://www.marketingsherpa.com/article.php?ident=30996).

This case study is a testiment to the affects of not only social media, but the web as a whole. When I open my iGoogle.com page every morning, I get everything I need – from the blogs I’m reading to weather to latest news stories to the current product on sale at Woot.com.

Amazing! If you’re not using the web beyond just your organization’s web site…you’re missing out!

Matt
mwhite@igpr.com





Another Funny Beer Commercial….

19 01 2009

Now that the holidays are behind us, I am getting in the spirit of SuperBowl weekend and great commercials! I love this commercial for Heineken beer. If anyone has ever had the challenge of writing a memorable, 30 second tv commercial, you understand how hard this task actually is – even though at times it appears easy. I think this commercial is ingenius! It is well thought out and definitely delivers the message in a very short time. I always love when humor is used also. I think that adds to us remembering it.

I love football, but I really can’t wait to see what the commercials have in store for us!

Please click below:

http://www.youtube.com/watch?v=S1ZZreXEqSY

 Krista Rodriguez





Getting Started with Social Media

19 01 2009

Getting started with social media can be intimidating. There are thousands of social media tools and networks, and it’s hard to know where to start. And more social media sites are popping up everyday.

I think the best thing to do is start with the basics to get your feet wet and see how it goes. Set up a Facebook page for your business. Get on Twitter. Start a Digg account. All of these take only moments to set up. The real time investment comes in figuring out how to use them to best support your business.

But you have to learn by doing. Watch what other people do, and take notice of other social sites they may mention. Then start to get involved in those if you think they would benefit your business.

Once you learn to navigate those sites, you have to start listening to what people have to say about your company. SmartBlog on Social Media says that the three basic steps for anyone starting out in social media are to listen, respond and initiate your own conversations.

It seems simple enough, but it really does take time and effort to learn about social media and make it work for you business.

-Abbey
aswank@igpr.com





The Benefits of an Online News Room

7 01 2009

The web has provided a great opportunity for PR, or online publicity, as a “push” tool to get your press releases out to the world. But, another great option to “pull” traffic to your site is the online news room.

An online news room can take on a variety of forms – depending on the subject, target, and the extent of your outreach. Creating a section on your site for all your news will improve the relevance of your site in searches, and will provide reporters with easy access to press releases, company info and high resolution artwork (photos, logos, etc.). In pitching news stories for our clients, we’ve found that the online news room is extremely beneficial – both to the news media and to us.

A good, simple example of an online news room comes from our client, ForeverLawn – a synthetic grass company based in Albuquerque, New Mexico. We were pitching a story for a new project they were involved with in Tucson, Arizona. They had installed a landscape product in nine model homes in the new SaddleBrooke Ranch development, and the pictures told the story. See the online news room here.

The story garnered some positive attention, and ultimately a feature story in Arizona Builder Magazine. And, I believe the online news room made that a no-brainer decision for ABM to pick up the story.

If you need help setting up an online news room for your next publicity outreach, let us know.

Matt
mwhite@igpr.com