“Don’t put all of your eggs in one basket.”

22 12 2009

Today’s culture is immersed in social media. Chances are, you’ve probably already heard a commercial today saying “follow us on Twitter” or “become a fan on Facebook.” More and more businesses and organizations are logging on, sharing information, building their brand and developing relationships with their audiences.

But how do you gauge social media spending in terms of your overall marketing budget? We believe in balance. Are you balanced in your marketing outreach? Are you spending too much time and money on social media? Not enough? How about PR, advertising and online publicity? Contact us. We can help you determine the right amount your company should spend on the different areas of marketing and public relations.

We truly believe a successful marketing campaign for 2010 should incorporate elements of traditional marketing and public relations methods as well as non-traditional. When it comes to social media, we also believe in being prudent about time and budget. Social media is still very new, so don’t put all of your resources into one place. Or as mom says, “don’t put all of your eggs in one basket.”

The Most Wonderful Time of the Year

22 12 2009

It’s that time of year again.

As the temperature is plummeting and the snow is beginning to fall, there really should only be one thing on your mind.  Don’t stick your warm tongue to cold pole.  It will stick.

According to a Dec. 8 Associated Press report, a 10-year-old boy from Boise, Idaho, in true “A Christmas Story” fashion, got his tongue stuck to a fence post on the way to school.  Luckily, a woman driving past the scene of the “stick” was kind enough to call 911.

With the help of Boise firefighters and some warm water, the boy was freed with a bruised ego and a hurting tongue, but no real injuries.  The young boy continued on to school that day – no doubt determined to make up for the time he lost while being stuck.

His story has a happy ending and surprisingly, a moral.

We can all relate to that boy.  During the latter part of 2008 and for most of 2009, the world has been that boy from Boise.  During this last year and half, we’ve all been stuck. 

Stuck with a fledgling economy. 
Stuck with reduced budgets and reduced manpower. 
Stuck with a guy down the hall whose lunch always smells.

But the firefighters are on their way.  2010 promises to be a year filled with renewed hope and a business landscape that looks encouraging.  2010 is the start of a new decade.  It brings with it the opportunity for growth and success.

What is the moral of the story of the boy in Boise?  He kept going.  He left his position on the fence post and continued the walk to school.  He may have walked through cold temperatures and snow, but he kept going.

We at The Impact Group wish you the warmest of Holiday wishes.  Our hope for you is that like the boy, you keep going into 2010.  But your situation is better than his.  You don’t have to walk alone.  You can walk with us.

We hope you do.

Happy Holidays.

Marketing Must Haves for 2010

22 12 2009

Dear Santa,

It will be 2010 before we know, and we will be able to put 2009 behind us. It’s been a tough year, and I haven’t been able to get the things I know I need in order to grow my business. So, Santa, this is what I want for Christmas:

  • My sales staff equipped with modern materials and presentations that will impress potential customers. It is no longer acceptable to have an old brochure and stale PowerPoint presentation.
  • A Web site that’s exciting, always up-to-date, and clearly articulates the company we want to be in 2010, not who we were in 2009. The site needs to incorporate video, social media and other interactive elements.
  • The last two years have caused a lot of uncertainty for many companies. I believe 2010 is going to be a much better year. My company needs to be in the news, telling the story of how it survived and even thrived. I also want people to know everything new that my company has to offer.
  • Balanced outreach is the key to success in 2010. I need help determining how much I should spend in all areas of marketing (public relations, advertising, social media, etc.) in order to effectively reach my audience. I need an expert to help me do that.

It’s a short list, but it’s really what I need to expand my business and help ensure success in 2010.

Thanks for listening.

Yours Truly,
Small- to medium-sized business owner

10 Years after Y2K Is A Good Time to Start Using Video

9 12 2009

-Martin Moleski

The end of one year and start of another always gives us time to simultaneously reflect and look forward. I’ve always found it to be a good time. Did I accomplish what I wanted in 2009? How can I be more successful in 2010? Wow…I’m coming up on my 10-year high school reunion (don’t despise me because I’m still under 30). The year 2000 was supposed to usher in flying cars, new technologies and almost limitless possibilities from the Internet.  And in just 10 short years so much has happened that it’s easy for even a young guy like me to get behind the curve every once in awhile. Before 2000, we never used Facebook, YouTube, Twitter, LinkedIn, iTunes or this little search engine program called Google. Think about that. No Google before 2000. How was I even able to find information for my high school research papers?

And as these technologies grew so did our reliance on online video.  That’s right, I said “reliance” because these days the news is becoming more and more about what we can see and hear and less about what an anonymous source said. Don’t believe me. Try to think of the White House crashers story without the accompanying video of Mr. and Mrs. Salahi walking around the White House posing for pictures with the president and vice-president. Or maybe how protesters in Iran can only show what is happening to them by posting cell phone videos on their Twitter accounts. Still not convinced, I have two words for you: Balloon Boy.

Today’s technology is forcing you and your company into a video-centered world…whether you like it or not. If you still don’t have video on your Web site, you’re competition probably does. If you’re still going to sales call with a PowerPoint presentation, your audience has probably seen it before. As you start to both reflect and look forward, ask yourself, “How did I stand out in 2009?” More importantly, “How can video help me stand out in 2010?” If you can’t answer either question, now might be a good time for you to call The Impact Group.