“Don’t put all of your eggs in one basket.”

22 12 2009

Today’s culture is immersed in social media. Chances are, you’ve probably already heard a commercial today saying “follow us on Twitter” or “become a fan on Facebook.” More and more businesses and organizations are logging on, sharing information, building their brand and developing relationships with their audiences.

But how do you gauge social media spending in terms of your overall marketing budget? We believe in balance. Are you balanced in your marketing outreach? Are you spending too much time and money on social media? Not enough? How about PR, advertising and online publicity? Contact us. We can help you determine the right amount your company should spend on the different areas of marketing and public relations.

We truly believe a successful marketing campaign for 2010 should incorporate elements of traditional marketing and public relations methods as well as non-traditional. When it comes to social media, we also believe in being prudent about time and budget. Social media is still very new, so don’t put all of your resources into one place. Or as mom says, “don’t put all of your eggs in one basket.”

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