Another Funny Beer Commercial….

19 01 2009

Now that the holidays are behind us, I am getting in the spirit of SuperBowl weekend and great commercials! I love this commercial for Heineken beer. If anyone has ever had the challenge of writing a memorable, 30 second tv commercial, you understand how hard this task actually is – even though at times it appears easy. I think this commercial is ingenius! It is well thought out and definitely delivers the message in a very short time. I always love when humor is used also. I think that adds to us remembering it.

I love football, but I really can’t wait to see what the commercials have in store for us!

Please click below:

http://www.youtube.com/watch?v=S1ZZreXEqSY

 Krista Rodriguez





Consumers Want to See More Businesses on Social Media Sites

19 12 2008

If you ever doubted that your business should be involved in social media, here’s the proof that it should.

This Boston Globe article reports that consumers want to see more businesses getting involved in social media sites. For example, the study cited in the article found that 85 percent of Americans not only want to see a company’s presence online, they want to be able to interact with the company as well.

Another article from CMS Wire reports that more Americans are using blogs to stay connected, but also to make informed buying decisions.

So why not help your customers make those decisions? Be a voice in those online communities. Answer questions, address problems and frustrations and help dispel any misinformation people may be getting.

Your customers will thank you for it.

 
Happy Holidays!
-Abbey
aswank@igpr.com





My Advertising Inspiration

10 12 2008

I think it is always interesting to find out why people choose the fields they are in. In my case, I knew my entire life I would go into advertising. My main inspiration was my father, who had a very successful agency for almost 20 years. But there was a specific campaign that always caught my eye growing up and that was with Benetton (I actually ended up working in a store on my college breaks!) Benetton has always “pushed the envelope”. Going on the slogan “The United Colors of Benetton” it was the first ad campaign that I remember that the print ads had nothing to do with the product actually sold.  Their campaign was recognized by how controversial they could appear. These 2 examples show what I am saying:

The first refers to The Cycle of Difference

In this cycle, the word “different” became a close cousin of “controversial.” Benetton learned that dealing with the issue of difference within the process of advertising is not an easy task.  These ads depicted religious and sexual conflict (a priest kissing a nun), and yet another portrayed moral conflict (the stereotypes of good and evil, symbolized by an angel and the devil):

 campaign_history_92 campaign_history_102                                 

By acknowledging these differences and prohibitions, the brand appeared more involved. It took sides, rather than presenting a simple “objective” portrayal of the world. Benetton had a plan: to integrate opposites, to unite differences under a single flag, the flag of its own logo. In this phase, the “product” gradually disappeared from the advertisements.

The second is the Cycle of Reality

In 1991, during the Gulf War, this image was created, a photo of a war cemetery: also

campaign_history_112   campaign_history_121

The photo of the newborn baby girl, Giusy, was intended as an anthem to life, but was one of the most censured visuals in the history of Benetton ads. In the realm of advertising, traditionally occupied by pretense, the eruption of real life caused a scandal. As you can guess, many publications refused to print these. Which raises another question – is all publicity good publicity? Maybe I will save that issue for next time…

-Krista Rodriguez





Tim Russert Tribute

17 06 2008

In this photograph provided by \'Meet the Press,\' Luke Russert, son of Tim Russert, touches the empty chair that was his father\'s on the set of \'Meet the Press\'\' Sunday, June 15, 2008, at the NBC studios in Washington. (AP Photo/Meet The Press, Alex Wong) By Martin Moleski
mmoleski@igpr.com

I was shocked and saddened to learn of Tim Russert’s sudden death on Friday afternoon. As you can see from my bio, I am an avid Meet the Press viewer. I had a tremendous amount of respect for Tim and his preparation, tenacity, professionalism and true love of all things political. Throughout the weekend I watched many of his colleagues, interviewees, friends and loved ones discuss Tim’s career and life. I was moved by the tribute paid to him on Sunday morning when Tim Brokaw hosted a forum to remember and celebrate Tim’s 17 years on Meet the Press.

What I think helped in my own grieving process was being able to read the  blogs and message boards on various news sites and learn what other fans of Tim were going through. I found that so many people respected Tim for how he lived his life, remembered where he came from and appreciated the responsibility that came with his position. 

The image of Tim’s son, Luke, standing over his father’s chair reminds us all that life is a gift to be treasured. In an interview with the Today show, Luke showed us that he was, in fact, Tim’s best work.

Tim, you will be missed.