Talk About Being a Hypocrite!

13 11 2008

Ok, maybe that is not what you were talking about.

I watched this video on YouTube about a branding agency called mono that is moving to uptown Minneapolis, and people are trying to prevent it from moving there. They are picketing and trying to get signatures because the agency is using kids in ads (for Sesame Street, mind you), and the people
feel mono is brainwashing consumers into buying things they don’t want.

First of all, when you watch this, where is the punch line at the end? There has to be a joke – somewhere??

Second, aren’t they essentially also brainwashing people into their strange methodology? Look at how many people sign their petition just because they ask them to. I applaud the people that didn’t fall for it!

And my third and final point, who has the time to petition something like this? They really should put all their “spare” time into something more meaningful, such as a charity.

While advertising may sway your decisions on purchases, it is also because of advertising that we can get all the facts on big purchases so we can shop as educated consumers.  Can you imagine the bland existence we would be living in without advertising?  Thanks to advertising, we can see that there are choices to make, and we make them based on the education we garner from such agencies.

Krista
krodriguez@igpr.com

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