Another Funny Beer Commercial….

19 01 2009

Now that the holidays are behind us, I am getting in the spirit of SuperBowl weekend and great commercials! I love this commercial for Heineken beer. If anyone has ever had the challenge of writing a memorable, 30 second tv commercial, you understand how hard this task actually is – even though at times it appears easy. I think this commercial is ingenius! It is well thought out and definitely delivers the message in a very short time. I always love when humor is used also. I think that adds to us remembering it.

I love football, but I really can’t wait to see what the commercials have in store for us!

Please click below:

http://www.youtube.com/watch?v=S1ZZreXEqSY

 Krista Rodriguez

Advertisements




My Favorite Web Projects of 2008

24 12 2008

More and more of what we do here at The Impact Group involves the web – web site development, social media marketing, video email, web video. Here are a few of the projects I had the privilege of working on this past year:

www.GetItFacts.org – A web site created for the Teen Wellness Initiative through the Cuyahoga County Board of Health. We were able to have some fun in the design because the audience was younger, a little more edgy.

www.TrinityPension.com – We were able to take a company that lives in an industry that’s not too flashy…and make their site flashy by integrating video. Administering retirement plans is not an easy thing to explain; but, using video allowed Trinity Pension Consultants to present this information in an easy-to-understand way.

www.O-LineAcademy.com – Just a couple months ago we launched the web site for O-Line Academy, an offensive line training academy created by former Ohio State University o-line star, LeCharles Bentley. Not only was it fun working with LeCharles, but we were able to present O-Line Academy as THE place for offensive linemen to take their game to the next level using video and creative design.

www.ohiolife.org – Ohio Right to Life made a major jump from it’s former online presence (which was very old-school) to a dynamic, video-driven, up-to-date web site. In addition to the updated web site, we also helped Ohio Right to Life kick off a new e-mail outreach campaign this summer.

www.igpr.com – While the cobler’s son always goes without shoes (or however that phrase goes), we DID finally upgrade our own site in 2008. Although it took longer than most of our clients’ sites to develop, it did turn out well. We were able to integrate much of what we’re telling our clients to do in our own sites – web video, dynamic content, e-newsletter, blogging, and social media (we recently added a Facebook group, too – check it out).

There were many others, but these were just some of the highlights. 2009 looks to be another year where the Web plays a powerful role in growing our clients’ business, as well as our own. The online environment is changing daily, so we’ll be keeping on top of the latest trends and technologies to ensure we’re able to implement the most effective tactics for our clients.

Looking forward to 2009!

Matt
mwhite@igpr.com





Within the Din: Get your message to your constituents

28 10 2008

Given the nature of this political season, messages from elected officials and wanna-be elected officials has become a steady blur, especially for those of us in the swing state of Ohio.  Every major network TV station and radio station is now an endless barrage of “Vote For Me” messages.  Frankly, I very much look forward to the election being over so we can back to commercials for beer, really bad car dealerships, and the inevitable “personal care” products. No, I do not have painful burning, itching and swelling, but thank you for running a thirty second ad to tell me what to do when this does happen!

It is under the environment of endless political talk that I am reminded, once again, how critically important it is for elected officials to Get Your Message Out!  Communications technology has changed dramitically over the past decade. E-mail, internet sites, blogs, webinars, Twitter, You Tube and endless other vehicles of electronic communication have made the basic land-line phone call just another tool of communication. Public officials must communicate with their core constituents, and in the manners that work for them, not for you. It is no longer acceptable to simply call a meeting at City.Village Hall and 1) Expect people to know the meeting is scheduled, and 2) To expect busy people to show up. You must reach out to your community in the broadest fashion to ensure you have an informed audience.  Get your message out!  Let people know what their government is doing, and the successes and challenges your community faces.  Sure, municipal business still must have public meetings for decion-making, but your constituents need to hear from you much more often. 

A great example of this level of communication has been the outreach efforts by the leaders of the Regional Economic Revenue Study (RERS).  RERS is an initiative of the Northeast Ohio Mayors & City Managers Association to enhance economic development across the region through a region-wide land use planning and new growth revenue sharing program.  Lead by Hudson Mayor William A. Currin, Pepper Pike Mayor Bruce H. Akers, and Richfield Village Mayor Mike Lyons, this initiative has now reached the public outreach phase. RERS leaders, including Kerry Smith, Don Polyak and Tom Speaks of The Impact Group, have been hosting and faciliating presentations across the region to get the word out.  This effort inludes e-mails to elected officials, inviation letters through traditional snail mail, phone calls to key stakeholders, press releases, and a website for more information (www.revenuestudy.org) Further, RERS is highlighted by our funding partners The Fund for Our Economic Future and Advanced Northeast Ohio. It is only through the combined effort of all these communications we are able to then sit knee-to-knee with a broad range of key constituents to get the word out. We are reaching them in the manner they best respond, not in the manner easiest or fastest for us. The response has been overwhelmingly supportive, with a highly-engaged audience learning of this important initiative.  The RERS presentations contain the phrase: “Be informed, Get On Board!”  This message is only possible through effective outreach and communication.

RERS has been featured in several newspaper articles across the region, and live on PBS 45-49 as well as the Dan Rivers show on WKBN in Mahoning Valley.  Through a sustained and consistent messaging campaign, the RERS initiative continues to grow in awareness and support.  Is YOUR message getting across effectively?? Or, is the idle banter in coffee shops and hair salons still the communication method in your town?  Better think about it!  Residents and business owners receive a deafening din of communication in this 24/7 news world. Your message needs to rise above in order to be heard. Let your constituents know you want them to “Be informed, Get On Board!”

Let me know how YOU communicate today!

-Kerry





“Twitter…that’s what birds say.” –Peg, my mom

9 06 2008

As you can see from my blog title, lots of folks haven’t ever heard of Twitter…including my mother. There are many great discussions happening on-line about Twitter and the value it creates (or time it wastes) in the workplace. One of my favorite evaluations of Twitter was done by John Scott Dixon on his afternoon run. Check out the video here.

No matter your opinion of Twitter, it will pay to know what the tool is, what you can do with it and how your competition may using it to form relationships and speak to their audiences.

I love this video by Lee and Sachi LeFever of CommonCraft. It’s a great overview of the basic foundation of the tool for the social-media-savvy and for, well, someone who still marvels at the mystery of e-mail.

Which reminds me, I need to send this link to my mom…with specific directions on how to copy the URL and paste it into the “little white bar at the top of the screen, Mom.”

Stay tuned for more social media goodness…

-Kait
kswanson@igpr.com