The Media Starts to Pay Attention

23 01 2009

-Martin Moleski
mmoleski@igpr.com

I had originally planned to use this post  to outline my ideas to rebrandstructure the Republican Party, but it will have to wait at least a week. Perhaps I’ll wait until a new party chairman has been decided, but I’ve been collecting my thoughts on how the Republicans can come back stronger than ever, so prepare for a lengthy post next time.

Shocking news out of the MSM (mainstream media) today as President Obama is not playing nice with the media and “frustrations” are starting to grow.

Better late than never, I guess.

What seems to be the problem? It mostly has to deal with the fact – yes, fact – that the MSM gave Obama a free ride all the way to Election Day. Now, as Obama closes out his first week as president, the media is starting to dig a little bit and the new president, plus his administration, aren’t really interested in discussing specifics.

This outright defiance by the Obama administration should surely stop Chris Matthews’ “thrill up his leg.”  Right?





$4 a gallon gas = Campaign Rhetoric

24 06 2008

Thanks for the donation, I'll need to fill this bus up!Martin Moleski
mmoleski@igpr.com

I’ve always wondered just how much gas our country uses unnecessarily. I’ll start with, of course, NASCAR. Never a fan of watching cars go around in circles for four hours while sporting a fashionable farmer’s tan, I can’t even begin to imagine how much gas is wasted at just one NASCAR event. Before becoming a political science major, I took a few business classes, including economics, so I think I understand supply and demand.

The more we use… the more it costs. I know there is more to it, but I  like to think it’s that simple.

As I thought about it further, and with a presidential campaign now in full swing, I wonder how much gas each presidential candidate is using as he campaigns across the country? My research shows most coach buses get about 9-14 mpg at best. Naturally, not everybody can fit on the bus so support staff, reporters, photographers and protesters travel around in separate cars to get to campaign events. I imagine it looks much like a soccer game between five-year-olds. Everyone is running around following the ball and not really accomplishing anything (rest assured, your kid is an All-Star).

So each candidate tells us he has a plan to bring the cost of fuel down, yet each has spent the last 17 months travelling around the country using up massive amounts of gas and limiting the amount that’s available to Americans trying to go to work and make something for themselves… thus driving costs up.

With a little more than four months until Election Day, imagine if the candidates made a pact to use less gasoline as they travel around the country. Not only would the candidate show the American people that we all need to cut back on our fuel consumption, but it would change the way candidates campaign from here on out. Because by not driving to and from campaign events – or at least driving less – the candidates would naturally turn to social media, video integrated marketing and other creative ways to reach out and communicate with voters.  We have seen how social media can severely impact a campaign (see here) but think about all the positive ways social media could be used throughout the campaign. Candidates could blog with supporters, join a web video conference or send web video to their e-mail list. Each of these tactics connect with the voter on a more personal level than another flyer stuffed into the mailbox or sitting at the top of an arena after waiting in line for six hours. And while candidates can never really get away from traditional campaigning, increasing their use of social media marketing is certainly in their best interest.

If for no other reason than it helps out the campaign treasurer fill out those campaign finance reports.





Obama watches the Internet while McCain hand-writes letters

9 06 2008

Martin Moleski
mmoleski@igpr.comCourtesy of The Columbus Dispatch

Well, it’s official. Senator Barack Obama is the presumptive nominee for the Democratic Party and will face Republican Senator John McCain in the fall. As Senator Hillary Clinton finally accepted her fate this weekend and dropped out, Obama was said to be working on his golf game – he’s clearly given up on bowling – and decided he should at least watch Clinton’s concession speech. So according to an Obama staffer he watched the speech on a computer – must be an ‘elite’ golf course to have wi fi – and then went about his business.

Meanwhile, McCain is ready to campaign. He is challenging Obama to joint town hall discussions across America to talk about the issues. He challenged Obama by sending him……. get this……. a hand-written letter. Interesting use of technology. By my math – unless he overnighted the letter – it should reach Obama’s camp by Tuesday.

Look, hand-written letters are nice. Sometimes that’s all you can do, and perhaps it would mean even more. But, seriously, there is a thing called e-mail Sen. McCain. This, in my opinion, presents a real challenge for McCain. He is already fighting against the stigma of being too old and out of touch with the voters. Meanwhile, Obama has seen tremendous success using the Internet, blogs and YouTube to motivate voters (old and young) and support his campaign.

It is critical for McCain to recognize that perception is often reality and not being able to understand the technological advances is hurting his image. This presidential campaign could very well be decided by how effectively each campaign utilizes social media throughout the summer. As of June 9, 2008, Obama clearly has the edge.

To learn how you can use social media in your political campaign, visit The Impact Group or e-mail mmoleski@igpr.com