Getting Started with Social Media

19 01 2009

Getting started with social media can be intimidating. There are thousands of social media tools and networks, and it’s hard to know where to start. And more social media sites are popping up everyday.

I think the best thing to do is start with the basics to get your feet wet and see how it goes. Set up a Facebook page for your business. Get on Twitter. Start a Digg account. All of these take only moments to set up. The real time investment comes in figuring out how to use them to best support your business.

But you have to learn by doing. Watch what other people do, and take notice of other social sites they may mention. Then start to get involved in those if you think they would benefit your business.

Once you learn to navigate those sites, you have to start listening to what people have to say about your company. SmartBlog on Social Media says that the three basic steps for anyone starting out in social media are to listen, respond and initiate your own conversations.

It seems simple enough, but it really does take time and effort to learn about social media and make it work for you business.


Consumers Want to See More Businesses on Social Media Sites

19 12 2008

If you ever doubted that your business should be involved in social media, here’s the proof that it should.

This Boston Globe article reports that consumers want to see more businesses getting involved in social media sites. For example, the study cited in the article found that 85 percent of Americans not only want to see a company’s presence online, they want to be able to interact with the company as well.

Another article from CMS Wire reports that more Americans are using blogs to stay connected, but also to make informed buying decisions.

So why not help your customers make those decisions? Be a voice in those online communities. Answer questions, address problems and frustrations and help dispel any misinformation people may be getting.

Your customers will thank you for it.

Happy Holidays!