10 Years after Y2K Is A Good Time to Start Using Video

9 12 2009

-Martin Moleski

The end of one year and start of another always gives us time to simultaneously reflect and look forward. I’ve always found it to be a good time. Did I accomplish what I wanted in 2009? How can I be more successful in 2010? Wow…I’m coming up on my 10-year high school reunion (don’t despise me because I’m still under 30). The year 2000 was supposed to usher in flying cars, new technologies and almost limitless possibilities from the Internet.  And in just 10 short years so much has happened that it’s easy for even a young guy like me to get behind the curve every once in awhile. Before 2000, we never used Facebook, YouTube, Twitter, LinkedIn, iTunes or this little search engine program called Google. Think about that. No Google before 2000. How was I even able to find information for my high school research papers?

And as these technologies grew so did our reliance on online video.  That’s right, I said “reliance” because these days the news is becoming more and more about what we can see and hear and less about what an anonymous source said. Don’t believe me. Try to think of the White House crashers story without the accompanying video of Mr. and Mrs. Salahi walking around the White House posing for pictures with the president and vice-president. Or maybe how protesters in Iran can only show what is happening to them by posting cell phone videos on their Twitter accounts. Still not convinced, I have two words for you: Balloon Boy.

Today’s technology is forcing you and your company into a video-centered world…whether you like it or not. If you still don’t have video on your Web site, you’re competition probably does. If you’re still going to sales call with a PowerPoint presentation, your audience has probably seen it before. As you start to both reflect and look forward, ask yourself, “How did I stand out in 2009?” More importantly, “How can video help me stand out in 2010?” If you can’t answer either question, now might be a good time for you to call The Impact Group.

The Twitter Effect

20 01 2009

Whether you have a Twitter account yet or not, it’s inevitable that you’ve at least heard of it. If not, it’s a site that allows users to share quick (140 characters or less) information with anyone who “follows” them. Check it out: www.twitter.com. (You can follow The Impact Group at http://twitter.com/igpr)

I recenlty read a great case study on the one-item-for-sale-each-day web site Woot.com and how they have used Twitter to effectively drive traffic and build community. Read the full article at MarketingSherpa.com (http://www.marketingsherpa.com/article.php?ident=30996).

This case study is a testiment to the affects of not only social media, but the web as a whole. When I open my iGoogle.com page every morning, I get everything I need – from the blogs I’m reading to weather to latest news stories to the current product on sale at Woot.com.

Amazing! If you’re not using the web beyond just your organization’s web site…you’re missing out!


The Importance of Using Social Networks

20 10 2008

There is a social network out there for just about anybody. If you don’t believe me, check out KittyHappy.com, a place specifically for cat lovers. Or boomj.com, a site for baby boomers.

According to the Boomj web site, it had more than 1 million visitors in the month of June alone. If your business sells to this demographic, utilizing the web site is the perfect way to reach your desired audience. Your dollars are targeting the exact people you want, without getting lost on others in between.

I guarantee you, no matter what product or service you sell, there is a social network for it. All it takes is a little research, and it’s worth it in the end.

By exploring a social networking site that pertains to your business, you’ll get a feel for what people are interested in, upset with or new things they would like to see. It’s a great way to be more engaged with your audience.

A few more social networking sites for you to explore:


Abbey Swank

Getting Past the Fear

2 07 2008

Well, I did it. I joined the millions on Facebookjust last week. I have researched it, told people about it, even sold it to clients that they MUST be on Facebook…but I was still afraid of joining personally! Why? Because when you join the social network of Facebook, (or any other social network) you open yourself up to be seen, contacted, judged, mocked, exposed…as well as promoted, connected, joined together again!

I don’t think I stand alone in this “fear” of exposure. A friend of mine who is very heavily involved in social media, search engine optimization and other web related tactics shared with me a story of a small comment he made on Twitter that was basically intended for the small group of folks he regularly connects with – it wasn’t anything “bad,” just not something he expected the world to see. He then found out a day or two later when someone did a search on his name that this particular comment came up second or third on the search results!

The fact of the matter is that we really do need to join in on the conversation – connecting with other people, businesses and the online community, in general. But, we can’t be stupid about it. It’s not that we need to be hypocritical about who we are (or what our business is/does), but we just need to be aware of the fact that ANYTHING we write on a Facebook page or blog somewhere or whatever can and will be seen by people all over the Internet.

I don’t know if it’s been determined as legal or not, but potential employers will search for you and your name out there. Potential mothers-in-law will do the same! (or worse yet, fathers-in-law!) So, whether personal or professional, when you finally take the step into online social networking (or if you already have), be smart. The world is watching!

Matt White

New media takes over Ohio…

23 06 2008

While we may be behind on fashion trends and winning any sort of bowl, championship or series, Ohioans ARE among the first to embrace new and social media. Prove it? Attend PodCamp Ohio this coming Saturday, June 28.

First launched in Boston in September 2006, PodCamps have spread to various US and international cities, and have built a stronger community of podcasters, bloggers and other new media enthusiasts. 36 events have been held in the United States and abroad since 2006 and nearly 20 more are scheduled for 2008.

PodCamp Ohio will provide geeks, like myself, a perfect opportunity to learn, share, and grow their new media skills. Whether you’re just interested in new media or an experienced veteran, PodCamp Ohio will have something to offer.

“It’s all about learning, getting hands on with new media and spending time with folks that make up your online community,” said Angelo Mandato, coordinator of PodCamp Ohio. “By attending PodCamp Ohio, members of the blogging, podcasting, marketing, academic, and business communities will lead the charge toward embracing and effectively utilizing new and social media in our area,” he added.

Here’s an excerpt from the press release:

Participants can attend informal sessions, created and driven by participants, about podcasts, blogs, digital music, web video and related aspects of new, Internet-based media. The format allows both beginner and expert media producers, as well as listeners, watchers and readers, to participate, discuss and network.

The event is presented by the ITT Technical Institute in Hilliard, Ohio and is open to the public, but registration is required. To sign up or learn more, visit www.podcampohio.com. Experience with podcasting or blogging are not requirements to participate; professionals of any industry, hobbyists and students are encouraged to attend.

So while we might spend a lot of time crying over lost games and out-of-date hairstyles, at least we’ll know how to post video blog re-caps of the one that got away, tweet Tribe smack talk and track Joe Blow-rowski’s public perception online.

Until next time,



“Twitter…that’s what birds say.” –Peg, my mom

9 06 2008

As you can see from my blog title, lots of folks haven’t ever heard of Twitter…including my mother. There are many great discussions happening on-line about Twitter and the value it creates (or time it wastes) in the workplace. One of my favorite evaluations of Twitter was done by John Scott Dixon on his afternoon run. Check out the video here.

No matter your opinion of Twitter, it will pay to know what the tool is, what you can do with it and how your competition may using it to form relationships and speak to their audiences.

I love this video by Lee and Sachi LeFever of CommonCraft. It’s a great overview of the basic foundation of the tool for the social-media-savvy and for, well, someone who still marvels at the mystery of e-mail.

Which reminds me, I need to send this link to my mom…with specific directions on how to copy the URL and paste it into the “little white bar at the top of the screen, Mom.”

Stay tuned for more social media goodness…


Obama watches the Internet while McCain hand-writes letters

9 06 2008

Martin Moleski
mmoleski@igpr.comCourtesy of The Columbus Dispatch

Well, it’s official. Senator Barack Obama is the presumptive nominee for the Democratic Party and will face Republican Senator John McCain in the fall. As Senator Hillary Clinton finally accepted her fate this weekend and dropped out, Obama was said to be working on his golf game – he’s clearly given up on bowling – and decided he should at least watch Clinton’s concession speech. So according to an Obama staffer he watched the speech on a computer – must be an ‘elite’ golf course to have wi fi – and then went about his business.

Meanwhile, McCain is ready to campaign. He is challenging Obama to joint town hall discussions across America to talk about the issues. He challenged Obama by sending him……. get this……. a hand-written letter. Interesting use of technology. By my math – unless he overnighted the letter – it should reach Obama’s camp by Tuesday.

Look, hand-written letters are nice. Sometimes that’s all you can do, and perhaps it would mean even more. But, seriously, there is a thing called e-mail Sen. McCain. This, in my opinion, presents a real challenge for McCain. He is already fighting against the stigma of being too old and out of touch with the voters. Meanwhile, Obama has seen tremendous success using the Internet, blogs and YouTube to motivate voters (old and young) and support his campaign.

It is critical for McCain to recognize that perception is often reality and not being able to understand the technological advances is hurting his image. This presidential campaign could very well be decided by how effectively each campaign utilizes social media throughout the summer. As of June 9, 2008, Obama clearly has the edge.

To learn how you can use social media in your political campaign, visit The Impact Group or e-mail mmoleski@igpr.com