The Importance of Using Social Networks

20 10 2008

There is a social network out there for just about anybody. If you don’t believe me, check out KittyHappy.com, a place specifically for cat lovers. Or boomj.com, a site for baby boomers.

According to the Boomj web site, it had more than 1 million visitors in the month of June alone. If your business sells to this demographic, utilizing the web site is the perfect way to reach your desired audience. Your dollars are targeting the exact people you want, without getting lost on others in between.

I guarantee you, no matter what product or service you sell, there is a social network for it. All it takes is a little research, and it’s worth it in the end.

By exploring a social networking site that pertains to your business, you’ll get a feel for what people are interested in, upset with or new things they would like to see. It’s a great way to be more engaged with your audience.

A few more social networking sites for you to explore:

 

Abbey Swank
aswank@igpr.com





Getting Past the Fear

2 07 2008

Well, I did it. I joined the millions on Facebookjust last week. I have researched it, told people about it, even sold it to clients that they MUST be on Facebook…but I was still afraid of joining personally! Why? Because when you join the social network of Facebook, (or any other social network) you open yourself up to be seen, contacted, judged, mocked, exposed…as well as promoted, connected, joined together again!

I don’t think I stand alone in this “fear” of exposure. A friend of mine who is very heavily involved in social media, search engine optimization and other web related tactics shared with me a story of a small comment he made on Twitter that was basically intended for the small group of folks he regularly connects with – it wasn’t anything “bad,” just not something he expected the world to see. He then found out a day or two later when someone did a search on his name that this particular comment came up second or third on the search results!

The fact of the matter is that we really do need to join in on the conversation – connecting with other people, businesses and the online community, in general. But, we can’t be stupid about it. It’s not that we need to be hypocritical about who we are (or what our business is/does), but we just need to be aware of the fact that ANYTHING we write on a Facebook page or blog somewhere or whatever can and will be seen by people all over the Internet.

I don’t know if it’s been determined as legal or not, but potential employers will search for you and your name out there. Potential mothers-in-law will do the same! (or worse yet, fathers-in-law!) So, whether personal or professional, when you finally take the step into online social networking (or if you already have), be smart. The world is watching!

Matt White
mwhite@igpr.com