What’s “The Big Idea?”

29 07 2008

I’m reading in Entrepreneur Magazine recently about a relatively new company called NiteSweatz. They produce sleepwear with wicking material to help those who, for any number of reasons, sweat at night. Brilliant, right? Right!

A few weeks later, my wife is complaining about being hot at night and sweating a lot while she sleeps. I immediately think of NiteSweatz. BUT, I was not aware of the funky spelling. So, when I typed in “Night Sweats” I got an array of options. After narrowing my search and realizing the spelling, I happened upon a result in the listings for NiteSweatz on The Big Idea (a TV show on CNBC). Not knowing it was a show at the time, I clicked with interest. Sure enough, there is the founder of NiteSweatz being interview by Donny Deutsch on a show called The Big Idea – a show that’s dedicated to sharing information about new products, new companies, business growth ideas, etc.

This was a month or so ago. This past weekend, we’re flipping through the channels and up pops Donny Deutsch and The Big Idea on CNBC, so I stick with the show for a while. And, to my amazement, I realize this appears to be a show that was created for…Public Relations!

It is a fast-paced show, moving from topic to topic and guest to guest in seconds. The topic of discussion this night was “How to make good money in bad times.” Not a bad subject! There were panels of experts in real estate, innovation consulting, banking; and there were questions that came in from people via email, phone and even video. But, what’s cool about it is the opportunity for PR. If you happen to be an expert in a certain industry, this is a great opportunity to share your expertise. If you’re a start-up, or a company that has a great new/innovative product or service, The Big Idea looks like a great place to get noticed.

Now, because of the quick pace and insane jumping around, you may be mentioned along with 20-30 other great new products or companies; but that’s what it’s there for. It’s a show for businesspeople; businesspeople who are interested in the next Big Idea!

So, if you think you have a Big Idea; or if you can present yourself as an expert in your industry, consider The Big Idea. It might just give you your “Big Break!”

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