My Favorite Web Projects of 2008

24 12 2008

More and more of what we do here at The Impact Group involves the web – web site development, social media marketing, video email, web video. Here are a few of the projects I had the privilege of working on this past year:

www.GetItFacts.org – A web site created for the Teen Wellness Initiative through the Cuyahoga County Board of Health. We were able to have some fun in the design because the audience was younger, a little more edgy.

www.TrinityPension.com – We were able to take a company that lives in an industry that’s not too flashy…and make their site flashy by integrating video. Administering retirement plans is not an easy thing to explain; but, using video allowed Trinity Pension Consultants to present this information in an easy-to-understand way.

www.O-LineAcademy.com – Just a couple months ago we launched the web site for O-Line Academy, an offensive line training academy created by former Ohio State University o-line star, LeCharles Bentley. Not only was it fun working with LeCharles, but we were able to present O-Line Academy as THE place for offensive linemen to take their game to the next level using video and creative design.

www.ohiolife.org – Ohio Right to Life made a major jump from it’s former online presence (which was very old-school) to a dynamic, video-driven, up-to-date web site. In addition to the updated web site, we also helped Ohio Right to Life kick off a new e-mail outreach campaign this summer.

www.igpr.com – While the cobler’s son always goes without shoes (or however that phrase goes), we DID finally upgrade our own site in 2008. Although it took longer than most of our clients’ sites to develop, it did turn out well. We were able to integrate much of what we’re telling our clients to do in our own sites – web video, dynamic content, e-newsletter, blogging, and social media (we recently added a Facebook group, too – check it out).

There were many others, but these were just some of the highlights. 2009 looks to be another year where the Web plays a powerful role in growing our clients’ business, as well as our own. The online environment is changing daily, so we’ll be keeping on top of the latest trends and technologies to ensure we’re able to implement the most effective tactics for our clients.

Looking forward to 2009!

Matt
mwhite@igpr.com





Usability is key to web site success

5 12 2008

Have¬†you ever¬†visited a web site with a specific action in mind (finding info, buying something, getting a phone number, whatever), but once you arrived, you spent several minutes just trying to figure out where to even start? I’m surprised that even today, with all the knowledge we have about the web and how people use it, some organizations still forget to consider usability as a major factor in designing a web site.

Even the giants forget sometimes. Just look at Yahoo! and Google, for example. Both, at their core, offer search engine functionality. But, at just a quick glance, Yahoo has so much more going on that you can get distracted (which may very well be Yahoo’s intention).

Another example: Kenton County School District in the Cincinnati area vs. Garfield Heights City Schools near Cleveland. The Kenton site, while offering a wide variety of informational options, doesn’t provide the visitor with any specific direction; instead the home page is a long list of sections within the site. Garfield Heights, on the other hand, clearly addresses the potential audiences who may visit the site – students, parents, staff, alumni and community. In a quick glance, the visitor can choose which area he/she is looking for, and in one click, get to that information.

One more example: Trinity Pension Consultants vs. Third Party Administrators. If I’m a financial advisor or a business owner looking for an organization to help administer my 401k, and I come across these two sites in my search…it’s clear who I would be calling. While Third Party Administrator requires that the visitor read nine paragraphs of content right on the home page, the Trinity Pension Consultants site provides a quick educational video on the home page, along with two distinct options for valuble “Resources.”

These are just a few examples, but you get the point. When designing a web site, the user MUST come first. It’s not about how you can best get all the information you want on one page! It’s about making it simple for the visitor (ie. your customer/prospect/partner/vendor) to find what they are looking for.

Matt
mwhite@igpr.com