The Twitter Effect

20 01 2009

Whether you have a Twitter account yet or not, it’s inevitable that you’ve at least heard of it. If not, it’s a site that allows users to share quick (140 characters or less) information with anyone who “follows” them. Check it out: www.twitter.com. (You can follow The Impact Group at http://twitter.com/igpr)

I recenlty read a great case study on the one-item-for-sale-each-day web site Woot.com and how they have used Twitter to effectively drive traffic and build community. Read the full article at MarketingSherpa.com (http://www.marketingsherpa.com/article.php?ident=30996).

This case study is a testiment to the affects of not only social media, but the web as a whole. When I open my iGoogle.com page every morning, I get everything I need – from the blogs I’m reading to weather to latest news stories to the current product on sale at Woot.com.

Amazing! If you’re not using the web beyond just your organization’s web site…you’re missing out!

Matt
mwhite@igpr.com





“Twitter…that’s what birds say.” –Peg, my mom

9 06 2008

As you can see from my blog title, lots of folks haven’t ever heard of Twitter…including my mother. There are many great discussions happening on-line about Twitter and the value it creates (or time it wastes) in the workplace. One of my favorite evaluations of Twitter was done by John Scott Dixon on his afternoon run. Check out the video here.

No matter your opinion of Twitter, it will pay to know what the tool is, what you can do with it and how your competition may using it to form relationships and speak to their audiences.

I love this video by Lee and Sachi LeFever of CommonCraft. It’s a great overview of the basic foundation of the tool for the social-media-savvy and for, well, someone who still marvels at the mystery of e-mail.

Which reminds me, I need to send this link to my mom…with specific directions on how to copy the URL and paste it into the “little white bar at the top of the screen, Mom.”

Stay tuned for more social media goodness…

-Kait
kswanson@igpr.com