Another Funny Beer Commercial….

19 01 2009

Now that the holidays are behind us, I am getting in the spirit of SuperBowl weekend and great commercials! I love this commercial for Heineken beer. If anyone has ever had the challenge of writing a memorable, 30 second tv commercial, you understand how hard this task actually is – even though at times it appears easy. I think this commercial is ingenius! It is well thought out and definitely delivers the message in a very short time. I always love when humor is used also. I think that adds to us remembering it.

I love football, but I really can’t wait to see what the commercials have in store for us!

Please click below:

http://www.youtube.com/watch?v=S1ZZreXEqSY

 Krista Rodriguez

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YouTube will rule the world

18 11 2008

youtube_logo1We all know that YouTube takes up a good deal of our personal and professional lives. But, did you hear this:

“All by itself, YouTube comprises 20 percent of all HTTP traffic, or nearly 10 percent of all traffic on the Net. Let’s repeat that: one site takes up 10 percent of the bandwidth on the entire Net.” (www.webpronews.com)

Massive! I love YouTube and all it’s done for the web, and communications as a whole. One day, I think YouTube will rule the world!

Matt White
mwhite@igpr.com





The Camera is Always On!

18 07 2008

By Martin Moleski
mmoleski@igpr.com

A video of the Rev. Jesse Jackson that circulated through the news media and video sharing sites this past week made me think about a discussion I’ve had with my brother on multiple occasions. The conversation basically goes like this:

Me: “Why can’t a person realize that when there is a camera focused on his face he shouldn’t say racist, sexist or derogatory remarks?”

Brother: “Maybe he thought the camera was off.”

Me: “The camera is always on, what an idiot.”

The world in which we now live means we have no privacy. With YouTube, Google, cell phones with video capability and computers that save EVERYTHING, your dirty laundry is going to get aired in some way or another. As a side note, I’ll inform you right now that just because you ‘delete’ your browsing history, temporary Internet files and e-mails, our government is quite sophisticated and way ahead of you and they’ll get the info they need – See Marc Dann, Elliot Spitzer for proof.

If you are a public official, or are currently campaigning to become one, be prepared to have each and every word scrutinized and compared to your previous comments. And when your opposition finds a contradiction or flip-flop on video you better be prepared to justify your statements. And it’s tough to do because once you start back peddling you only dig yourself a deeper hole.

So my advice to you is simple. First, always be aware of the fact that your conversation with a neighbor, relative or voter could be recorded, posted online and viewed by thousands of people without you even knowing it. Second, control your own message and be consistent. If you hate saying the same thing over and over again, then you’re probably doing it right. And, finally, even if you’re not running for public office, don’t make racist, sexist or derogatory comments. I know I shouldn’t have to say that last one, but look at the videos below to see some great examples of people not understanding that the camera is always on.

Be careful out there!

Senator Joe Biden makes racist comment
George Allen makes racist comment while waving to cameraman
Congressional candidate Kirk Schuring fears the City of Canton
Senator John Kerry can’t tell a joke